Business in 2017

February 23, 2016

Published by Tamara Pupic from

London Business School’s leading thinkers give us their views on the challenges and opportunities that businesses will encounter in 2017.

Disruptive opportunities

“2017 will be the year of disruption,” says Costas Markides, professor of strategy and entrepreneurship and executive education faculty director. “Every industry will be affected by some kind of discontinuity or disruption – whether it’s the invasion of new business models or the arrival of radical new technologies. To face the challenge head-on, people need to ask: ‘How can we respond to these disruptions and introduce radical change in our organisations?’

“Some will succeed and some will fail. The companies with a higher probability of success are the ones that see disruption as an opportunity to exploit and create a bias for action in their organisations by instilling a positive sense of urgency. They will develop their response strategy by forgetting their existing business and thinking like an entrepreneur – approaching the task with an offensive, not defensive, mindset. As they look for innovative ways to exploit the disruption they will get every employee to contribute to the fight by providing a supportive and nurturing environment. It is a tall order and this is what will make 2017 an exciting year to watch!”

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